A Digital Footprint Analysis is an overview of everywhere your business is found online and the information contained in each online presence. Without it you don't know where your business is referred to, linked to, commented on or reviewed, not to mention knowing if all of the information found online in reference to your business is correct and up to date. Has someone posted a review on a site that you aren't aware of? And really should respond to? Do some sites contain previous or incorrect contact details for your business? Incorrect Opening hours? Conflicting info about products and services sold? Outdated logos and branding? Images of products you no longer stock? This list could go on and on and on...
In the search for a product or service, most people search and research before attempting to contact a business. Incorrect,mismatched or missing information online is frustrating and a deal breaker to most people. I speak from personal experience when i say that If I locate a business and view it from different sources (directories, review sites, websites etc) and find conflicting information and contact details, I will walk away and find a business that appears to have their proverbial stuff together.
Upon completion of a recent Digital Footprint Analysis for a client, we uncovered that their old domain name was listed on various sites, the owners HOME address was listed on one site (OMG), in addition to a lot of missing information, no images or content where they could have been, and many smaller issues such as mismatched logos and missing links.
The beauty of online marketing is that most - if not all - things can be changed and updated to reflect the correct information for your business . This builds all important credibility and leaves no stone unturned in the quest to keeping customers engaged throughout the buying process. You cannot change what you don't know needs changing. Hence, the importance of getting your Digital Footprint analysed and amended sooner rather than later. Incorrect information could be costing you money right now without you even knowing about it.