This Grant Provides Queensland small businesses with matched funding of up to $10,000 to purchase hardware, software and services such as digital coaching.
Who can apply:
At a minimum, you must:
Other eligibility requirements may apply.
Deadline to apply:
Applications close: 24 October 2017
Contact Ngairie at Move Online Marketing for more info about the application process or visit the website!
Your website is one of the few digital platforms that you actually own and have full control over, unlike your social media business pages which are rented space.
The internet has widened the scope to research and investigating everything about a business consumers want to know before they make any contact or buying decisions. The very minute customers land on your website you are being judged. Consumers are deciding whether to continue on the site and find out more, shop, click to social pages or contact you. For this reason owners of websites should invest time, money and effort to make sure your business is seen in a positive, professional and approachable manner - both with the initial setup and also ongoing maintenance and editing of the website. Make sure your website creator can provide training on how to login and do simple editing yourself.
Your website is your chance to tell your brands story. Who you are, What you do and more importantly how you help your customers. Its important to tell the story with images and videos of you, your team and your office space.
Clean, simple website design works best. Your website needs to be user friendly on desktops, laptops, tablets and most importantly smart phones. The quicker your website loads and the easier it is to navigate the more chances you have to convert website visitors.
Don’t forget to promote your business via your website! Once you have tested your website and you are happy with it, it’s time to promote it! Spend some additional time or money on Search Engine Optimisation (SEO) or Search Engine Ads (SEM) to get your website seen front and centre of those important google searches, post your website to your facebook page and setup ads directing your call to action to your website.
The big trend is the solid growth of advertising on social media, especially with large businesses. As you would expect, Facebook gets the lion’s share of social media advertising dollars, followed by LinkedIn and Twitter.
Of note, 88 per cent of large businesses found Facebook effective as an advertising medium, compared to 46 and 67 per cent of medium-sized and small businesses respectively. This could come down to the larger enterprises being in a position to pay experts to experiment and test advertising executions on Facebook in order to generate results, whereas smaller businesses may well be doing a lot of the work themselves and struggling accordingly.