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10 Reasons You Should Love Blogging

  • By Online Mover&Shaker
  • 21 Apr, 2016

Blog posts are a great way to get recognized within your community and share your voice. Here are the top 10 reasons you should love writing blog posts.

Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
By Online Mover&Shaker 29 Sep, 2017

This Grant Provides Queensland small businesses with matched funding of up to $10,000 to purchase hardware, software and services such as digital coaching.

Who can apply:

At a minimum, you must:

  • be based in Queensland
  • have an Australian Business Number (ABN)
  • be registered for GST
  • have fewer than 20 employees at the time of applying for the grant
  • have a turnover of $2 million or less in the last financial year.

Other eligibility requirements may apply.

Deadline to apply:

Applications close:   24 October 2017

Contact Ngairie at Move Online Marketing for more info about the application process or visit the website!

grants@dtesb.qld.gov.au


By Online Mover&Shaker 12 Sep, 2017

Your website is one of the few digital platforms that you actually own and have full control over, unlike your social media business pages which are rented space.

The internet has widened the scope to research and investigating everything about a business consumers want to know before they make any contact or buying decisions. The very minute customers land on your website you are being judged. Consumers are deciding whether to continue on the site and find out more, shop, click to social pages or contact you. For this reason owners of websites should invest time, money and effort to make sure your business is seen in a positive, professional and approachable manner - both with the initial setup and also ongoing maintenance and editing of the website. Make sure your website creator can provide training on how to login and do simple editing yourself. 

Your website is your chance to tell your brands story. Who you are, What you do and more importantly how you help your customers. Its important to tell the story with images and videos of you, your team and your office space.

Clean, simple website design works best. Your website needs to be user friendly on desktops, laptops, tablets and most importantly smart phones. The quicker your website loads and the easier it is to navigate the more chances you have to convert website visitors.

Don’t forget to promote your business via your website! Once you have tested your website and you are happy with it, it’s time to promote it! Spend some additional time or money on Search Engine Optimisation (SEO) or Search Engine Ads (SEM) to get your website seen front and centre of those important google searches, post your website to your facebook page and setup ads directing your call to action to your website.

By Online Mover&Shaker 06 Mar, 2017
Investing in good quality logos and images goes a long way. It is certainly worth the investment in the long term even if it does cost a bit to start with which can be hard to swallow especially for a start up. The end result of your website, Social pages and all other marketing really does rely on a good quality logo - completed by a local graphic designer and given to you in all of the formats you will ever need. This can be achieved for anywhere from a few hundred dollars to over $1000 depending on the artist and how much work is involved. If you can get a good idea of the colours, fonts, graphics to start with including some examples of what you do like and don't like this can save the designer time and save you money. 
Images are another really important thing to get right - especially for a website. A pixilated image can make an otherwise good website look terrible.  Again - worthwhile investing in a professional photographer to get the main images correct especially the images that you will use as backgrounds and that need to be quite large. This is not something you need to do often - iPhone Cameras  and go-pros are great for everyday images and posting to social media and I use mine all of the time for my clients. It is not going to be cost effective to hire a professional for these types of images you need to generate quickly and constantly. I work with some great graphic designers and photographers and am more than happy to pass on details for anyone who would like a quote! 
By Online Mover&Shaker 05 Sep, 2016
A friend recently had to make an online purchase. Searching on a Smart Phone, he found the item he was looking for and quickly ordered. The website he was ordering from allowed him to choose the item, add it to the cart and proceed to checkout. All of this sounds simply so far. Once in the checkout he could not complete the purchase. There appeared to be some issue with completing the purchase and clicking in the correct area to proceed. I explained he may need to log onto a desktop to complete the order as there appeared to be some issue with the mobile device allowing him to click on the right area. It then took him all of 60 seconds to leave that website, search and locate another site that offered the same product and purchase it instantly on his mobile device from this business instead.
I found it fascinating that it was much easier for my friend to find a different business all together to complete the purchase then find another device to proceed with the original purchase. I know I have done this myself and believe without any doubt that the majority of smartphone users would also have done this. Five years ago I was telling my clients of the importance of a mobile optimised, now it is so important for your website to be as fully functional as it is on a desktop otherwise the consumer will easily find a website that is.
It is so important to check your website regularly, follow the same process as a customer might do to ensure the buying and navigational process is seamless and free of technical issues.
Clearly, no second chances are being given here by the consumer so we need to be getting this right.
By Online Mover&Shaker 20 Jul, 2016
Hi! I'm Ngairie Hartwell - Owner & Marketing Manager at Move Online Marketing in Townsville. I LOVE living in Townsville which is why I have not moved elsewhere since the day I was born. My customers appreciate my knowledge of the local area and of the the economic factors influencing purchasing decisions in the local areas.
My background in finance leads me to approach marketing with an analytical view - consistently searching for the best performing methods of marketing and branding to deliver measurable and accurate performance data.
My clients are familiar with the face to face service and advice I provide with simple explanations and easy to understand on-site demonstrations.

Please feel free to give me a call to discuss your online marketing needs,

Cheers,

Ngairie Hartwell 
By Online Mover&Shaker 29 May, 2016
A Digital Footprint Analysis is an overview of everywhere your business is found online and the information contained in each online presence. Without it you don't know where your business is referred to, linked to, commented on or reviewed, not to mention knowing if all of the information found online in reference to your business is correct and up to date. Has someone posted a review on a site that you aren't aware of? And really should respond to? Do some sites contain previous or incorrect contact details for your business? Incorrect Opening hours? Conflicting info about products and services sold? Outdated logos and branding? Images of products you no longer stock? This list could go on and on and on...

In the search for a product or service, most people search and research before attempting to contact a business. Incorrect,mismatched or missing information online is frustrating and a deal breaker to most people. I speak from personal experience when i say that If I locate a business and view it from different sources (directories, review sites, websites etc) and find conflicting information and contact details, I will walk away and find a business that appears to have their proverbial stuff together. 

Upon completion of a recent Digital Footprint Analysis for a client, we uncovered that their old domain name was listed on various sites, the owners HOME address was listed on one site (OMG), in addition to a lot of missing information, no images or content where they could have been, and many smaller issues such as mismatched logos and missing links.

The beauty of online marketing is that most - if not all - things can be changed and updated to reflect the correct information for your business . This builds all important credibility and leaves no stone unturned in the quest to keeping customers engaged throughout the buying process. You cannot change what you don't know needs changing.  Hence, the importance of getting your Digital Footprint analysed and amended sooner rather than later. Incorrect information could be costing you money right now without you even knowing about it. 


By Online Mover&Shaker 05 May, 2016


The big trend is the solid growth of advertising on social media, especially with large businesses. As you would expect, Facebook gets the lion’s share of social media advertising dollars, followed by LinkedIn and Twitter.

Of note, 88 per cent of large businesses found Facebook effective as an advertising medium, compared to 46 and 67 per cent of medium-sized and small businesses respectively. This could come down to the larger enterprises being in a position to pay experts to experiment and test advertising executions on Facebook in order to generate results, whereas smaller businesses may well be doing a lot of the work themselves and struggling accordingly.

Read more:

https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

By Online Mover&Shaker 21 Apr, 2016
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
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Move Online Marketing & Training - Townsville